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Web project · Updated Sep 7, 2026

Catherine Ruiz — bilingual website

A bilingual business website that brings Catherine’s introduction, Avon brochures, and a direct call action into one place.

See the work

From the live product

Screens captured Sep 7, 2026

Catherine Ruiz’s homepage with English and Spanish introduction, portrait, and call button.Open full screenshot in a new tab
The introduction presents both languages together and gives visitors a direct way to call Catherine.
The Spanish brochure selected on Catherine Ruiz’s website, with the embedded Avon campaign viewer below.Open full screenshot in a new tab
Selecting Español switches the embedded brochure to its Spanish edition. The brochure itself is supplied by Avon.

A bilingual browsing flow

The live homepage was checked in both brochure languages. Selecting Español changed the viewer to Spanish controls and campaign content.

Explore the bilingual homepage

A direct contact action

The homepage call button uses a telephone link. Visitors can start a call without creating an account or navigating a checkout.

See the contact experience

The context

Catherine serves customers in English and Spanish. The site gives her business a recognizable home alongside the campaign brochures supplied by Avon.

The problem

A visitor needs to understand who Catherine is, browse the relevant brochure, and know how to ask about an order without searching through unrelated pages.

Constraints

Avon supplies the embedded campaign brochures and their viewer. Campaign dates and content change, while the introduction and contact path need to remain clear in both languages.

The approach

Put Catherine’s name, portrait, and bilingual introduction first. Keep the call action beside that introduction, then give the brochure its own section with an explicit English/Español choice.

Architecture

The public homepage combines bilingual text, a telephone link, and an embedded brochure viewer. Language buttons switch the visible English or Spanish brochure. About and Blog remain separate public pages.

Key decisions

Show the introductory copy in both languages together so visitors can read it immediately. Keep brochure language selection separate from that introduction. Use a direct telephone link for orders and consultations instead of adding an account requirement.

What it delivers

The live homepage presents English and Spanish copy together. The brochure selector was checked in both languages: Español displayed Spanish viewer controls and campaign content. The call action uses a telephone link. The page credits Luis Ruiz for the site.

Where it stands

Live business website. Brochure editions and campaign content are maintained separately from this portfolio. The screenshots document the public experience on September 7, 2026.

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